I’m Julio, a product and experience strategist.

I build digital products and services that take the friction out of everyday experiences. Nearly a decade working in product, UX, and service strategy has taught me the value of combining research, great design, and team leadership.

Product Strategy | UX Research | Service Design | Journey Mapping | CX Optimization | Digital Innovation | Team Leadership

My Case Studies

IKEA logo on a blue background with the slogan "The Wonderful Everyday" below it.

Streamlining the IKEA checkout process, cutting wait times by 40% and boosting user satisfaction scores.

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Screenshots of the Goodreads app on an iPhone, showing the search and browsing interface with books and reading lists.

Improved core reading flows and book discovery through a UX certification project.

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A woman sitting cross-legged and smiling while using a laptop in front of a large computer screen displaying an app store page for the GoGo Xpress delivery plugin for Shopify.

Automated delivery bookings for 1,000+ sellers, slashing manual input and helping merchants scale.

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